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Bryce G. Hoffman books

Bryce G. Hoffman
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Read Books by Bryce G. Hoffman

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American Icon: Alan Mulally and the Fight to Save Ford Motor Company (2012)

This is the story of Alan Mulally turnaround of Ford. Gee, this man is pretty impressive. First, he saved (or at least had a lot to do with saving) Boeing. Then, in 2006, he took the helm at Ford.The book was a nice (but not always flattering) history of Ford and, generally, an example of exce...

American Icon: Alan Mulally and the Fight to Save Ford Motor Company (2012) by Bryce G. Hoffman
Book

American Icon (2012)

On September 15, 2008, Lehman Brothers—America’s fourth-largest investment bank—filed for Chapter 11 protection. It was the biggest bankruptcy in U.S. history, and it pushed the world’s economy over the edge. Already-tight credit markets froze, making it nearly impossible for customers to get car...

American Icon (2012) by Bryce G. Hoffman

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