The book is a guide on decision making process. It does not tells you the best approach for decision making but it talks about the process and how that process helps in making better decisions. It also highlights the common reasons which can lead to bad decision making and how to avoid those.Each...
I didn't know what to expect in this book as it was free! The book is great, it is a selection of common myths, as well as an expected array of subjects that society and businesses grapple with, such as education, inventions and motivations.I highly recommend it to assist in your thinking, and g...
MADE TO STICK – Chip and Dan HeathSUCCESSimple – Unexpected – Concrete – Contextual – Emotional – StoriesStep-by-directions, how to achieve stickiness“Those are the six principles of successful ideas. To summarize, here’s our checklist for creating a successful idea: a Simple Unexpected Concrete ...
Kidney heist. Halloween candy. Movie popcorn. Sticky = understandable, memorable, and effective in changing thought or behavior. SIX PRINCIPLES: SUCCESS. SIMPLE UNEXPECTED CONCRETE CREDIBLE EMOTIONAL STORIES. THE VILLAIN: CURSE OF KNOWLEDGE. It’s hard to be a tapper. Creativity starts with templa...