A nice idea, and there is some insight to be gained here, but the execution is pretty weak. The format of explaining the concept in the form of a narrative story doesn't really work. The prose is fairly painful at times, the writer is definitely a better business analyst than a writer of fictio...
A very interesting, very quick read on the perils of multitasking. It certainly sold me on its central idea. The book is written in a "fable" style vis-a-vis a professional meeting with a multitasker and educating her on better alternatives. I know that other business books are written this way...