My low rating is heavily influenced by my disinterest in biographies and business news or history. The inside look into the evolution of the Starbucks brand was valuable as a consumer but the boastful tone Schultz used really wore on me as a reader. Another reader described his false humility- a ...
"If people relate to the company they work for, if they form an emotional tie to it and buy into its dreams, they will pour their heart into making it better.""Nike is the only other company I know of that did something comparable. Sneakers were certainly a commodity—cheap and standard and practi...
. . begin it. Boldness has genius, power and magic in it.—GOETHE For five years, from 1987 to 1992, Starbucks remained a privately held company. I was able to learn my job and grow into it outside the glaring spotlight that is cast on publicly traded companies. With the support and approval of my...
What appeared at first glance to be a stout version of an old-fashioned soda bottle was actually a carbonated coffee drink that, back in the late 1990s, Starbucks had co-invented, marketed, and then watched fail miserably. Mazagran. The name was printed across the bottle in white capital letter...