I was able to attend a lecture by Mr Auletta a few years ago and my interest was sparked. Google had long ago become my go-to search engine, but why? What made it different? Detailing the beginnings of Google (humble? No, not really) the book follows the innovators rise to the top with a few stum...
How - and why - did one of the world's greatest cities come to be teetering on the edge of bankruptcy? Ken Auletta, writer for THE NEW YORKER and columnist for THE DAILY NEWS, shows how the decline of New York City was partly inevitable --- the result of shifting migration patterns and rapidl tec...
I aspired to profile a company at the epicenter of the digital revolution, a company whose rise would also tell the story of how “new” media disrupted “old,” and offer a glimpse into the future of media. Google was my chosen vehicle, but the company was reluctant to cooperate. Google’s founders a...