Marc Benioff books

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry (2009)

Broken up into into 100+ 1-3 page sections, very readable. Nice to get some historical context on what is was like before SaaS was the default. Lots of detail on:- marketing- recruiting- sales process- company scaling- international expansion- customer focusBrief bits on - financing- going public...