Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportuni...
‘There’s no doubt that what happened in New York led to what is now regarded as the golden age of British advertising,’ confirms experienced adman Alfredo Marcantonio, who has served time at some of the best-known agencies in the UK. In a scenario that could easily have been drawn from the period...