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Paco Underhill books

Paco Underhill
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Books: 2 | Review: 0 | Avg rating: 4.4
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Fiction , Science Fiction

Read Books by Paco Underhill

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Why We Buy: The Science of Shopping (2000)

This book was recommended to me after I became absolutely obsessed with grocery shopping in Santiago, Chile. I think it was the hunt, or maybe just that I had a ton of time, but I went grocery shopping pretty much every day while I lived in Santiago. I found the assortment of foods fascinating an...

Why We Buy: The Science of Shopping (2000) by Paco Underhill
Book

Why We Buy

We’re in charge of merchandising and display for a chain of stores here, so let’s make an executive decision to replace our expensive old wooden shelving with a cheaper new wire grid system. The difference in cost goes directly to the bottom line. There. Done. Next? What? Oh. Well, look at that. ...

Why We Buy by Paco Underhill

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