Belching Out The Devil: Global Adventures With Coca-Cola (2008) - Plot & Excerpts
A quite startling show of what Coca-Cola get up to. Another thing to add to the list of products I no longer want to buy because of how the company carry on. A very entertaining read as well as eye opening.It would have had the fifth star but it was let down by astonishingly bad proofreading. I'm fairly sure you can't buy t-shirts in US Airports saying 'I ? Our Troops' and I doubt Coca-Cola sell merchandise saying 'I ? Coca-Cola' were among my favourites What a gem to find this in Whitehaven library. I read Thomas' other book a few years ago whilst on holiday in Poland and remember laughing out loud on a train and garnering sharp looks from the other commuters.I saw Mark's 'Killer Coke' gig which was mainly about the Columbian killings of Trade Unionists and was afraid there would not be a huge amount of new material in the book. I was wrong,This is a broad investigation into Coke's power as a multinational. The humour works for me too. It was a shame that I spotted so many typos / grammatical errors, but I guess Mark was in a hurry to publish.It is shocking how TCCC has such little disregard towards the communities in which it operates. And it is shocking to think how the brand makes you want to drink sugary crap.The book covers topics as diverse as obesity, environmentalism, trade unionism and religion. Yes, Coke has become part of a religious sacrament in parts of Mexico.Definitely worth a read, and I will be thinking again before I drink ANY fizzy drink.
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