Prevalent up and down the United States’ Pacific coast, poison oak produces an oil called urushiol that causes a dermatologic version of hell—a weeping, itchy rash that can last for more than a month. About 85 percent of people are susceptible to urushiol, and as little as a billionth of a gram can cause a reaction, which means that a quarter of an ounce, judiciously applied, could cause a rash on every person on earth. Given urushiol’s power, the idea of hosting a poison oak festival sounds stupid, if not sadistic. And yet every September for the past twenty-five years, the town of Columbia, California, has done exactly that. With categories based on a traditional flower show, it encourages people to bring in their finest specimens of poison oak to be judged in contests like Best Arrangement of Poison Oak, Best Poison Oak Accessory or Jewelry, and Most Potent Looking Red Leaves. There’s even a competition for the Best Photo of Poison Oak Rash and—I shudder to even mention this—the Most Original Poison Oak Dish.