How Sassy Changed My Life (2012) - Plot & Excerpts
To promote their latest album, Goo, the band requested press in two publications: The New York Times Magazine and Sassy. The band had been fans of Sassy for a while. “I remember thinking how I wished there was a magazine like Sassy when I was a young girl,” says bassist Kim Gordon. Christina told the publicist that Mike wanted to do the interview, but Sonic Youth had other plans. “She called me back and said, ‘No, they don’t want some guy, they want you,’” remembers Christina. Sonic Youth has always been known for their innovation in the way they play music. But the real genius of the band has been their ability to spot talent, forging relationships with the coolest artists of the moment: handpicking opening bands like Nirvana, featuring designer Marc Jacobs’s clothes in their “Sugar Kane” video, and using artists like Mike Kelley, Gerhard Richter, and Raymond Pettibon for their album art. By seeking out Sassy, Sonic Youth not only established the magazine as a vanguard for underground music long before Nirvana broke to mainstream audiences, but enshrined Christina as one of the premier music critics of the early nineties (her taste was so revered that she was once offered a job in A&R for a record label).
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