The Prime Time Closet: A History Of Gays And Lesbians On TV - Plot & Excerpts
The still unnamed channel, which could be up and running as early as 2003, will reportedly be available to subscribers for a fee (about $5-$6 per month). Subscribers will receive around-the-clock gay programming, consisting of “acquired films, original series, imported series, news and travel programs, talk shows, comedy shows, and travel shows.”1 MTV has tossed around the idea of a gay cable channel since the early 1990s. Showtime, a division of MTV’s parent company, Viacom, simultaneously explored the possibility of a 24-hour premium gay channel. The two joined forces “when it was decided the best way to market the channel was a combination of a pay channel, the Showtime model, and a channel with a niche audience supported by advertising, the speciality of MTV networks.”2 Most likely this new media baby will be commercial free, though perhaps with ads briefly bookending programs à la PBS. The channel may actually face stiff competition for netting gay viewers, a bloc that MTV-Showtime estimates accounts for 6.5 percent of all television households.
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