This book is great for beginner to mid-level social media professionals. It teaches all of the basics needed. Even though social media is rapidly changing, their principals and follow up steps still hit the mark 95% of the time. It just misses the subjects pinterest and tumblr while talking ab...
Stellar introduction and how-to for people trying to make sense of the web and social media. Even if you generally know what you're doing, this book, combined with Trust Agents, will take you from amateur to rockin' amateur. Professionals will likely read this book and find it a little simplistic...