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Bridget Brennan books

Bridget Brennan
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3.96 of 5 Votes: 3
Books: 2 | Review: 0 | Avg rating: 4.01
gender
female
website
genres
Nonfiction , History & Biography

Read Books by Bridget Brennan

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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (2009)

While there are mountains of research done every year segmenting consumers and analysing why they buy, more often than not it doesn't factor in the one piece of information that trumps them all: the sex of the buyer. In her crusade to teach marketers to become female-literate, Brennan offers very...

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (2009) by Bridget Brennan
Book

Why She Buys

This is when she’s standing in front of a product or talking directly to a salesperson with her hands on her hips, trying to decide whether to buy. At this juncture, all bets are off. It’s here, in this moment, that mistakes are frequently made and sales are lost—simply because women have differe...

Why She Buys by Bridget Brennan

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