George Lois books

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (2012)

This book changed my mind.Or maybe it woke me back up.A while ago, I read Ogilvy's "Confessions of an Advertising Man", and while I got a ton of insight on leadership and early creative advertising, it wasn't the same as the advice offered in this book. This was inspiring and optimistic, regaling...