This is the story of the hostile takeover of Anheuser Busch by the Brazilian beer behemoth InBev. The writing is adequate but not brilliant, and I would have liked a little more depth around the business side of things as opposed to just the personalities involved, but the story itself is a fasci...
We’re all grown-ups here. What’s going on?” —Anheuser-Busch insider, on The Fourth’s trip to Tampa While The Fourth’s encounters with SABMiller and InBev and the meeting he engineered in Cancun naïvely sent up a few flares, his instincts were right. Anheuser-Busch was vulnerable. He actually c...