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Julie MacIntosh books

Julie MacIntosh
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Books: 2 | Review: 0 | Avg rating: 4
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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon (2010)

This is the story of the hostile takeover of Anheuser Busch by the Brazilian beer behemoth InBev. The writing is adequate but not brilliant, and I would have liked a little more depth around the business side of things as opposed to just the personalities involved, but the story itself is a fasci...

Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon (2010) by Julie MacIntosh
Book

Dethroning the King (2010)

We’re all grown-ups here. What’s going on?” —Anheuser-Busch insider, on The Fourth’s trip to Tampa    While The Fourth’s encounters with SABMiller and InBev and the meeting he engineered in Cancun naïvely sent up a few flares, his instincts were right. Anheuser-Busch was vulnerable. He actually c...

Dethroning the King (2010) by Julie MacIntosh

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