Lon Safko books

The Social Media Bible: Tactics, Tools, and Strategies for Business Success (2009)

What I like most about this book is its "girth". I am not kidding! When people ask me how much there is to know about Social Media, I pull out the book and tell them, "this much." As for the contents, the book breaks Social Media down to its many components and discusses each one of them in gre...