The Social Media Bible: Tactics, Tools, And Strategies For Business Success (2009) - Plot & Excerpts
What I like most about this book is its "girth". I am not kidding! When people ask me how much there is to know about Social Media, I pull out the book and tell them, "this much." As for the contents, the book breaks Social Media down to its many components and discusses each one of them in great detail. Lon Safka even goes as far as to discuss "gaming" within a Social Media framework. Lots of great discussion and helpful tips. This is one book anyone interested in Social Media must have in his/her library. Want to develop a social networking strategy but need the tools to accomplish the job? Sure you have a Facebook page and maybe even a Twitter handle, but where do you go from there? Well Lon Safko and David Brake (with the help of numerous, well known and not so well known social media players) have devised an ‘everything you need to know about social media in a box’ book.Unlike a lot of the new social media books out there, the SM Bible is the best completist’s volume that not only explains contemporary social media strategies, but also covers a lot of ground as to the nature and origins of various social media platforms thus giving the reader more of an in-depth slant as to which methods are best for what purposes.The authors divide their book into a number of main categories including the usual areas of blogging, wikis, SEO, SEM, RSS, Livecasting, etc. What makes their book a useful reference is two-fold; a) they feature interviews with true experts in the field who actually know how to utilize the specific tool and best practices around said tools, and b) they have a checklist of each product as to how to determine if this is the most useful to achieving your goals based on your type of business, the type of interaction required, etc. Experts from everything from Twitter founder Biz Stone to Mashable’s Pete Cashmore to a whole host of other social web influencers are featured in each appropriate chapter.If you are looking to expand your social media presence, the Social Media Bible is a fair and even handed and comprehensive look at the platforms and tools currently deployed in the market in service of the online social need. Like many books on this ever-changing topic, the authors provide an up-to-date website for staying abreast of the changes and additions to the basics described in this book. At 818 pages, this ‘bible’ is a fairly essential reference guide for nearly any meaningful pursuit of the social media agenda. A recommended reference for the modern age.
What do You think about The Social Media Bible: Tactics, Tools, And Strategies For Business Success (2009)?
I won this autographed book from the author after he spoke at a City of Gilbert Conference!
—ghada
Great book if you know nothing about social media and need to get started.
—alysse
It's ok for beginners, but there are a LOT easier to use reference books.
—LittleBear
It as big as a real Bible - but worth sit down to really study it.
—tewwwwa
