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Sasha Issenberg books

Sasha Issenberg
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Books: 2 | Review: 0 | Avg rating: 3.98
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Read Books by Sasha Issenberg

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The Victory Lab: The Secret Science of Winning Campaigns (2012)

An excellently written history of the efforts to put "science" into political science. I had heard a lot about the "data-driven" and "experimental" Obama campaign, and it was fascinating to see the background that led up to it. Simple things such as putting "Learn More" instead of "Sign up" can ...

The Victory Lab: The Secret Science of Winning Campaigns (2012) by Sasha Issenberg
Book

The Victory Lab (2012)

Sergeant First Class Harold Foote Gosnell was just six months into his military service. He had entered the army the previous fall, answering a draft notice just days after earning his bachelor’s degree from his hometown campus, the University of Rochester. As soon as he earned a license as a rad...

The Victory Lab (2012) by Sasha Issenberg

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