Barefoot Bay: Hold On To Forever (Kindle Worlds Novella) - Plot & Excerpts
Aubrey was right. She sucked at selling and was even worse at project management, but when it came to the creative part of the job, she was totally in her element. Give her a laptop and a sketch pad and she could come up with ideas all day long. Not all of them were brilliant, of course, but she could usually design something the client liked. Aubrey had emailed her all the information she could find on Martinez and Martinez. The firm used every kind of available media in their current campaign, but it was the billboards and TV spots that were most effective in terms of return on investment. In Felicity’s mind, the TV ads were even worse than the billboards. Basically, it all came down to that horrible tagline, Watching out for The Little Man. The problem was that the tagline was so entrenched with the firm’s image that to change it now would be confusing to the public. Maybe she could come up with something similar enough that the brand would still be familiar, but different enough that it would sharpen their image.
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