Building Web Sites All-in-One For Dummies® (2010) - Plot & Excerpts
Face it — a Web site without graphics is text. And how boring is that? To make the sites you design stand out among the plethora of sites on the Web, you need to incorporate fast-loading, compelling graphics. Graphics come in many flavors. Some of them we covered in the preceding chapter of this minibook. In this chapter, we discuss the graphics that elevate the sites you design above the competition. These include such graphic elements as the banner, splash images, and photo galleries. When you create these elements, you incorporate your own design preferences with the graphic elements from your client’s brick-and-mortar business if he has one. Creating Banner Graphics Banners are proudly displayed at the top of just about every Web site you visit. The banner often incorporates the client’s marketing tools, such as the company logo. When you create a banner for a site, you use the company logo and a color scheme that’s harmonious with your client’s logo.
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