Content Rules: How To Create Killer Blogs, Podcasts, Videos, EBooks, Webinars (and More) That Engage Customers And Ignite Your Business (2010) - Plot & Excerpts
Overall this was an interesting book. There were some useful bits, although I don't think the subtitle is accurate. I didn't feel like the book taught me how to do anything. The content rules concept was great, I loved the point about how content is what motivates purchases, trust, and engagement (not design) and how this should be the primary marketing tool we consider.I agreed with all of part one, found myself going "uh huh uh huh" along with the authors. After a while I realized I was agreeing but not learning. So then I wondered who this book was for. Here is my theory: This book is not for content creators. This book is for our bosses. I believe it is persuasive enough to convince them to prioritize content.So would I recommend you purchase the book? Yes if you're planning on giving it to your boss. If you're looking for a "how to create killer content" book... you may feel it's a bit simplistic.Another note, I borrowed the audio book from my local library so may have lost some of the impact from the case studies because I couldn't see the examples. The authors read the book, which was interesting. I would start my review by saying that this book is good. It's a good overview of a lot of content marketing concepts. Like with most things in life, the items in this book are more easily said (or written about, as is the case here), than done. Not saying that this book isn't helpful -- it really is! It's just that it's not going to do your work for you. However, what this book will do is give you the confidence to go forth and do the work yourself.Which is a definitely a good and helpful thing, in the end.I would 100% recommend this book to anyone who's interested in getting into content marketing and wants to learn more.
What do You think about Content Rules: How To Create Killer Blogs, Podcasts, Videos, EBooks, Webinars (and More) That Engage Customers And Ignite Your Business (2010)?
Lots of great ideas and examples to take back to my agency and clients!
—mar
Great read for those interested in a primer on Content Marketing.
—jpomerantz94
How to make a viral content? You can't.
—lovelyperfections
