Crowdsourcing: Why The Power Of The Crowd Is Driving The Future Of Business (2008) - Plot & Excerpts
The book argues that the Internet, coupled with the rise of online communities, ever decreasing costs of multimedia production (re vid editing software/ cams/ vid cams),have blurred the line between producers and consumers. Case studies examine the variants of crowdsourcing employed by companies like Threadless, iStockphoto, and Innocentive, and the technologies that allow the wisdom of the crowd be tapped, whether in content creation (Threadless, Youtube, modding Half Life), capturing crowd preferences (Amazon's book preferences, Google), crowd voting (Amrican idol) or crowd funding (Sellaband). Clearly this is an interesting biz model that looks set to become more prevalent. It would be interesting to see how (if) this can be applied to the public sector more extensively. Definitely a worthwhile read. Written in 2008, not a novel concept for sure, but it was interesting to read an in depth look at many businesses succeeding off crowdsourcing and to have them all put together in one place. I for one would like to read more about AssignmentZero, what the goal of the experiment was, and why they gave up on it and allowed it to end — seemed like something worth pursuing in more depth.
What do You think about Crowdsourcing: Why The Power Of The Crowd Is Driving The Future Of Business (2008)?
If you are thinking about reading this, go read Here Comes Everybody instead. It's much better.
—heavy
I thought this was a really interesting book and spot on with some of its predictions.
—liza
The blithe attitude of this book gave me the chills.
—michellecarino
Really nice read on the power of crowd sourcing
—sepulcralis
