An excellent book for its titular audience.Many reviewers have commented that a particular section felt too long, although they don't seem to be consistent in these findings. For me, it was the middle section on shapes; it just seemed to repeat itself, and draw lines to support conclusions. After getting through this, though, I returned to being pleasantly educated.Of particular note is that most principles are accompanied by examples, and when those examples are websites, they're reproduced in the book (which is important for future-proofing). This greatly helps comprehension. Author sets the basics on design for structured minds. As a professional software developer, I need a bit of design skills for my job.The book focuses on three main topics: composition / color / fonts. Since composition is easier to undersand for developers by the use of maths, color and fonts have been my main interest.Fonts chapters are a bit wider than expected, but interesting. You can feel a strong influence from Apple and Jobs, but not disturbing.Recomended for IT Professionals willing to learn basics on design.
What do You think about Design For Hackers: Reverse Engineering Beauty (2011)?
A decent intro into design basics, targeted at those that need to produce a design quickly.
—aris
@Kadavy knocks it out of the park. Entertaining & informative read on design principles.
—ashley
Perfect for the analytical mind who likes to know the WHY behind the how.
—macy