Do You Matter? How Great Design Will Make People Love Your Company (2008) - Plot & Excerpts
So far, I matter. From Publisher's Weekly: "Ikea, Samsung and Whole Foods are all given props, though highest praise is reserved for Brunner's old employer, Apple, so much so that at times this book reads like an Apple promotional product. Combining their knowledge of design, organizational structure, branding and product placement, the authors have essentially repackaged a simple idea: the customer's feelings matter." Does not answer the question posed in the title.Book design looks great, reads great, feels great. Contents lacking. Proves the point that great form doesn't compensate for poor function.I sense the authors wanted to write yet another book about Apple and the iPod/iPhone but were rejected; the examples of companies that "get it" vs. those that don't is so cliched that I won't bother listing them -- you can guess.I will never get back the three hours I spent reading this thing.
What do You think about Do You Matter? How Great Design Will Make People Love Your Company (2008)?
Only halfway through, but finding this book a little of a letdown... expected more insights from it.
—LOL
Useful for seeing how Apple and design-driven companies work.
—catzrf
