Don't Even Think About It (2014) - Plot & Excerpts
The problem is not just that scientists emphasize uncertainty and use obscure abstractions, but that they also often excise the very images, stories, and metaphors that might engage our emotional brain and galvanize us into action. Sometimes there seems to be a near-perfect mismatch between message and messenger—like those comedies where all the roles get mixed up: the homeless con man swaps places with the commodities broker, or the I Love Lucy episode where Lucy and Ethel get jobs in the candy factory while husbands Ricky and Fred stay at home. This is not coincidental. The division between the emotional brain and the rational brain runs deep in our culture and is clearly expressed in the cultural divide between religion and science that first emerged during the European Enlightenment. It is, in the words of Tony Leiserowitz at the Yale Project on Climate Change Communication, “a long cultural mistake” to divide the two. They are, he says, inseparable, and “without that feeling of emotion, you cannot make good decisions.
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