Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter, And Win More Customers By Marketing Less (2013) - Plot & Excerpts
Very interesting book full of practical advice and inspiring stories.Very interesting point about SEO: it is not as effective (in the traditional form) post Panda, Penguin, and Hummingbird, so many SEO agencies are making transition to content marketing. Top Rank is considered one of these organizations with a successful transition.Writing a book for marketing purpose – spend 40% on writing the book and 100% on the promotion of the book.Hilarious: Analytics could become WMD (Weapons of Mass Delusion)Book has excellent section of examples for inspiration (starting page 299). The shift to genuine problem solving by brands of real consumer issues is on. This book leads the way and is the bible to help any marketer, owner, entrepreneur or anyone with a passion in the space, start, lead and be successful. Combine this book with Simon Sineks Start With Why and The Fortune Cookie Principal by Bernadette Jiwa and you have an instant knowledge pack around building a brand that connects with consumers over a shared belief.
What do You think about Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter, And Win More Customers By Marketing Less (2013)?
Lots of great ideas, but some of it is pretty basic which is why this book doesn't get 5 stars.
—Laydia
I think the book gives too much general common sense advice. I expected more practical tips.
—cinnabun666
The Bible of Content Marketing. A must read by any publisher, writer or blogger.
—courts
