The job itself was incredible. She was constantly learning and improving, and she’d found that she had a genuine interest in—and liking for—PR. It helped, of course, that the very thing she was aiming to get publicity for was an amazing, unique hotel in a worldwide chain of amazing, unique hotels. It meant that press releases she wrote, pitches she made and phone calls she engaged in weren’t simply a mish-mash of carefully placed words and phrases designed to make the place sound great. It really was great and pretty much sold itself. But they weren’t the only luxury hotel out there. Mayfair was full of them. London was full of them. The UK was full of them. So it was up to her to get creative, to find new ways of getting the press interested in writing about them or featuring them in some way, in order to catch the eyes of potential guests. Sophia helped a lot, as part of her training, but Fiona was eager to stand on her own two feet, to come up with something completely her own and really show Sophia and the rest of the team what she was made of.
