Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, And Contests (2010) - Plot & Excerpts
As a retired small business owner I could have really used marketing ideas like these. They are clever, innovative and hit the mark. In my retirement, I am President of a non-profit organization and will be able to apply many of the concepts in our fund-raising and promotion plans. I am particularly interested in the tips on using games to generate buzz, increase communication and help get people involved.As a psychologist, I am also intrigued by the author's points about competitiveness, operate condition and a general human desire for fun. All in all this is nice piece of work and well done. I highly recommend it. JMS Well, I'm biased because I wrote this book (with Joselin Linder), but I think it's a very insightful look at the games that people play every day - and how smart organizations have taken advantage of their power. We analyze how the US Army, Chase and McDonald's have create (and harmed) communities through the power of challenges, points, rewards and leaderboards as part of a "Funware" theory.
What do You think about Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, And Contests (2010)?
This is exactly what I am looking for as we build out new components of our fan-based service
—Blu
This is a must-read for anyone who wants people to buy things from them.
—amirul
