How To Deliver A Great TED Talk: Presentation Secrets Of The World's Best Speakers (How To Give A TED Talk) - Plot & Excerpts
Executive speech coach Patricia Fripp says, “People don’t remember what you say as much as they remember what they see when you say it.” If you want your audience to remember and experience your speech, you should paint mental images in their heads. In his TED talk, Malcolm Gladwell brings to life the character of Howard by providing lots of specific detail about him: Howard’s about this high, and he’s round, and he’s in his 60s. He has big huge glasses and thinning grey hair, and he has a kind of wonderful exuberance and vitality. He has a parrot, and he loves the opera, and he’s a great aficionado of medieval history. By profession, he’s a psychophysicist. One of the things that make Gladwell such a superb storyteller is the fact that he knows how to breathe life into his characters. He does this by providing his audience with just enough sensory information to be able to picture the characters in their heads. Another thing to learn from Gladwell is the way he follows the principle of showing rather than telling.
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