Inside Apple: How America's Most Admired--and Secretive--Company Really Works - Plot & Excerpts
The stock price initially fell by a few percentage points. Analysts, reporters, and fanboys tried to parse what little information Jobs disclosed about his being unable to meet his “duties and expectations as Apple’s CEO.” He died six weeks later. In his final weeks, Jobs remained as involved in Apple as his strength allowed him to be. Apple executives and board members continued to visit him at his home in Palo Alto. He went out for breakfast and watched a movie at home with his friend Bill Campbell. Little information about his health seeped out, though the website TMZ.com posted a photo of Jobs looking grotesquely gaunt and propped up by a nurse, causing fresh concern among the faithful. ht="0em"> Given all the worry, and the universal consensus that Jobs was the very essence of Apple, a curious thing happened after his resignation. Within less than a month, Apple’s stock price hit new all-time highs. The day before his death, the company unveiled a new iPhone, the iPhone 4S, which included an eight-megapixel camera, a faster processor than the iPhone 4, and Siri, the voice-activated personal assistant Jobs had queried at his last board meeting as CEO.
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