Steve Jobs wasn't a designer, but he was a visionary. Then who was the designer that stood by these visions and long sightedness throughout jobs' lifetime? Jony Ive. Some call him the most powerful man at Apple who now heads software and hardware, making the current Iphones the most organic wholesome experience ever. Jony Ivy is Apple's head designer and this is his story, beautifully told, using all the turning points in apple's history and putting them out in a design perspective. I liked knowing the background of the most influential designer at Apple. I wish there was more information from Jony. He's a quiet guy who doesn't want the limelight, but I kept wanting to know what he was thinking as he designed the iMac, the iPhone, and his earlier work from school. Other than that, it was a reality check and reminder that great design takes a lot of hours and a lot of work, which Jony personified. Good book for apple fanboys and design students.
What do You think about Jony Ive: The Genius Behind Apple's Greatest Products (2013)?
opened my eyes to the world of industrial design. A insightful book on product development
—capeo53
What an excellent story about the designs and designer behind the coolest Apple products.
—luv2cook
Provided great insight into the greatness of Apple.
—apeasley
Changed my perspective on Apple
—Ilovethehungergames
