Manhattan, the global center of finance, culture, fashion and media, harnessed a workforce of over two million people. Regionally, Manhattan was the business hub for the New York metropolitan area, with commuters entering the city every morning from the other four boroughs, New Jersey, the Hudson Valley, Western Connecticut, and Long Island, and distant locations, such as Eastern Pennsylvania. The workforce of Manhattan was both growing and changing. There was a growing set of high-income, service-related occupations, and an increasing number of workers were residing in the outer boroughs or to the west, across the Hudson River in New Jersey. This was the main reason Charles and Samantha decided on this specific premises for the business. It was in the center of the business hub of New York, and easily accessible to their staff. Their subsequent success and growth in their first years of establishment, was proof of the investment they made to start up in such an expensive part of the city. It also allowed them to set prime rates for their services. Services that has become so widely known and sought after, that they opened branches in Australia and Europe. Their next branch to open was the intended merger with Crayon Solutions in South Africa.
