Nové Pravidlá Marketingu A PR (2010) - Plot & Excerpts
A useful introduction to the subject matter. I can't say that after having read it I had some revolution of how I approach marketing my work--and maybe because I've thought about these things quite a lot, and have been with the boom of the internet as communication and business medium almost from the beginning (at least to the general public), it mostly wasn't particularly new to ME. But I think it is a valuable book, and will likely be an eye-opener for those that approach marketing in the "traditional" way. Certainly this should be burned into the mind of the marketing department of every tedious B2B, MLM, & etc In a flat world business environment, author Scott offers a brilliant primer on adapting flat world technology to align to marketing and PR needs. Scott is unapologetic when he claims that his "New Rules" will win over the old ways of print and paper media that just doesn't cut the mustard anymore. Savvy PR and marketing managers now employ webinars, blogs, RSS feeds, imbedded video and podcasts to push the communication boundaries in order to promote their businesses and capture new global customers.Any business person, marketer or media professional serious about their future survival in an increasingly competitive environment, should take heed and incorporate these techniques now, rather than learn the painful lessons of being behind the curve.
What do You think about Nové Pravidlá Marketingu A PR (2010)?
so good I bought it so I could highlight and mark and use as a ready reference!
—smriti
traditional Marketers should read this and integrate new rules to old rule.
—yas
Great author! He definitely knows what he's talking about
—jhall1234
This is good on social networking and web marketing
—brettyboii
Hoping this makes me more awesomer at work
—luluring
