Paulo Coelho: A Warrior's Life (2009) - Plot & Excerpts
The first edition to be launched by his new publisher sold out within a few days, creating a most unusual situation: an author with two books in the best-seller lists, one, The Alchemist, fiction and the other, The Pilgrimage, non-fiction. The Alchemist never stopped selling. The phenomenon that the book became in the hands of Rocco encouraged Paulo to take The Pilgrimage from Eco as well and give it to his new publisher. Needing a pretext for such a change, he began to make demands on his old publisher. The first of these was an attempt to protect his royalties from the erosion caused by an astonishing 1,350 per cent annual rate of inflation: instead of quarterly payments (a privilege accorded to very few authors), he wanted Mandarino to make them weekly, which he agreed to do even though it was against market practice. Taking advantage of Mandarino’s infinite patience (and his clear interest in retaining the book), Paulo then added two clauses hitherto unknown in Brazilian publishing contracts: daily monetary correction, linked to one of the mechanisms that existed at the time, and the use of a percentage of gross sales for marketing the book.
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