Read Pitch Anything: An Innovative Method For Presenting, Persuading, And Winning The Deal: An Innovative Method For Presenting, Persuading, And Winning The Deal
Pitch Anything: An Innovative Method For Presenting, Persuading, And Winning The Deal: An Innovative Method For Presenting, Persuading, And Winning The Deal - Plot & Excerpts
There is perhaps no other single deal I’ve ever been involved with that better demonstrates the ideas at the core of my method and why it works. If you find that the story borders on the cinematic at times, wel , that’s what it was like to be there, and that’s what it’s like when you’re playing with hundreds of mil ions and there’s so much at stake. Let’s begin. I was 100 miles away from Los Angeles and in no hurry to return to the city. I had a very good reason, too: Business was dead. The col apse of the U.S. economy had seized the credit markets, freezing deals for more than a year. After pitching nearly nonstop for more than five years, I found myself with nothing to pitch—literal y nothing. This lack of action was frustrating because at heart, I like the adrenaline rush that comes from playing this game. That’s why I do it. I get the same adrenaline rush from action sports as I do in a boardroom—where I’ve raised more than $400 mil ion. Then it al went away— Poof!
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