E. Cummings was as hot against materialist society as only a poet living on a trust fund can be. Along with his love lyrics that achieved notoriety by fragmenting all over the page like sexy grenades, he wrote poems that were meant to be satires. In his 1926 collection, is 5, the star among the would-be satirical poems was ‘POEM, OR BEAUTY HURTS MR. VINAL’. (Always playing tricks with typography, Cummings might have put the title in capitals specifically so that later editors of anthologies, when they cited it accurately in the contents list, would look as if they had made a mistake.) In the poem’s opening stanzas, capitalist America is mockingly addressed: take it from me kiddo believe me my country, ’tis of you, land of the Cluett Shirt Boston Garter and Spearmint Girl With The Wrigley Eyes (of you land of the Arrow Ide and Earl & Wilson Collars) of you i sing: land of Abraham Lincoln and Lydia E. Pinkham, land above all of Just Add Hot Water And Serve – from every B.V.D.