A lot of common sense stuff that should be revisited by anyone who's already on their way to creating a business. This book will remind you of the simple things that are not applied by most people. It helps you refocus and points out what really matters when running a business. Stay small and nimble if you can. Don't spend more in order to differentiate yourself. Instead, simplify and think of better ways. Find out what your competitors aren't willing to do and do that. One of them is teaching your customers. This helps establish trust and customer loyalty. Anyone can spend on ads all day long to acquire customers, but building a relationship with them by becoming teachers is a whole different story. Personally, that's the most important lesson I've learned from this book since the concept is totally applicable to what I'm doing at the moment. I had been thinking of ways to differentiate myself from the market, and this is one of the best ways that gave me an "ah hah" moment.May have to read the highlights on my Kindle again in the future. Note to self, I finished this book in less than 3 hours. That's almost 100 pages/hour. Usually, it takes 20 pages/hour for my pathetic reading speed. It's either the book was an easy read so I was able to get through it faster than other books, or my reading speed is gradually improving, which would be totally awesome so that I can read more books with less time. Good actionable advice on running a software company in the Internet enabled world. 37 signals is a pretty successful software company and the authors are preaching what they practice. Some of these are obvious (let employees have a life outside of work, minimize meetings, start and pivot instead of endless planning and so on), some are against the current "trend" (don't take outside finding).Overall, the book was a light easy read, but it does feel like a series of blog posts strung together. If you have been following the signals vs noise blog and Jason's articles on Inc. a part of this book will look redundant, so be prepared.
What do You think about Rework (2010)?
This is a book every startup entrepreneur should read and have it on their shelves.
—tink
Very inspirational but short on realistic implementation.
—Blondy2sum
