Six Pixels Of Separation: Everyone Is Connected. Connect Your Business To Everyone. (2009) - Plot & Excerpts
Joel starts by saying “I google you… just like you google me.” This exactly how I gather information when planning meetings, going for negotiation or after hearing a name in the news. Actually the book is about business, a very new way of doing business based on the social capital. It is about the trust economy, you being media, migration from mass media to mass content, about participation, entrepreneurship and digital nomads. It is a perfect guidebook for travellers into internet business. Great book. Would've given it 5 stars but I'm waiting for a new edition to come out. :) The material is slightly dated but Mitch Joel gives some incredibly helpful advice. This is not just a marketing book. Some will dismiss it because their job title is not marketing but that's short-sighted. We're all in marketing nowadays. If you are a professional on the Internet -- you're in Marketing and you'll find benefit in this book.
What do You think about Six Pixels Of Separation: Everyone Is Connected. Connect Your Business To Everyone. (2009)?
Traditional marketing vs. e-marketing.Some techniques for e-marketing.
—Lori
Inspired me to start my own blog to share my thoughts.
—Foxtrot92
Good overview of the social media marketing terrain.
—rishiboy
