DuPont had sixty thousand employees at the time. Every employee met with a manager who explained in plain English what the company had to accomplish. Employees were then asked to identify three things that they could do immediately to conserve cash and reduce costs. The company had decided that if employees felt overwhelmed, they wouldn’t take any action. Three, how- ever, was a manageable and meaningful number that would spark employees to take action. The groups of three just kept coming. Here are a few examples from his keynote: ”I want to spend time with you talking about the economy, our industry, and the work that we are doing at Microsoft.” ”When I think about opportunities, in my mind I frame it in three key areas. The first is the convergence of the three screens people use every day: the PC, the phone, and the TV . . . The second major area is how you will interact with your computer and other devices in a more natural way . . . and the last area of opportunity is what I call connected experiences.”
