The Book Of Mouse: A Celebration Of Walt Disney's Mickey Mouse - Plot & Excerpts
The flood of Mickey Mouse merchandise began a year after Mickey’s birth. In fall 1929, Walt Disney was in New York to meet with his film distributor, Pat Powers, and to handle some business matters. Walt stated: I made the first commercial [merchandising] deal. I was in New York and a fellow kept hanging around my hotel waving $300 at me and saying that he wanted to put the Mouse on the paper tablets children use in school. As usual, Roy and I needed money, so I took the $300. It was so unimportant to Walt that he neither wrote down the name of this person nor the company. By 1975, no example of such a product had surfaced, so it was assumed the story was another Walt embellishment, even though in 1971 Roy O. Disney verified the date, the amount of money, and the item, but could recall nothing else about it. Enthusiastic searching by Disney memorabilia collectors finally unearthed the tablet. The black, white, and red cover features Mickey Mouse sitting at his school desk holding a red apple in his left hand for the teacher and a history book propped open on his desk.
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