Because Project: Planet was like all the other project management apps out there. Like the others, Project: Planet had a calendar with reminders set in with the ability to create to-do lists and schedule meetings with the tap of the screen. The only real difference from most of the others was its ability to download bus and train timetables and plan car journeys, but was that enough to make it stand out? ‘Maybe we’re looking at it from the wrong angle,’ Judy mused as she and Sarah sat in the meeting room, the entire campaign spread out before them. The photo shoot Sarah was supposed to be attending had been cancelled as there was little point having a photo shoot when they had no idea what they were supposed to be shooting now. The shoot would have to be rescheduled – again – which had turned Perry’s face an alarming shade of purple. Francesco was due in the building within the next twenty minutes and Judy and Sarah had yet to come up with anything substantial. ‘The product claims you can plan your world from the palm of your hand, but it’s all aimed at businesses.