The Virgin Way: Everything I Know About Leadership - Plot & Excerpts
My lovely wife Joan was born and bred a Glaswegian and as with many of her fellow Scots she loves to quote the great Scottish poet Robert Burns. By osmosis, therefore, I too have become familiar with some of the works of the bard. ‘Rabbie’ Burns is possibly best known as the author of ‘Auld Lang Syne’, which most of us sing every New Year in various states of inebriation. Of all the words he wrote, however, the ones that have always resonated with me come from his somewhat unlikely titled poem, ‘To a Louse’, in which he wrote, ‘O would some power the giftie gie us, to see oursels as others see us’. Simply stated this does of course mean, ‘If only we had the power to see ourselves in the same way that others see us.’ Of all the mantras one might adopt in life, this is surely one of the better ones and for anyone in a leadership role it should be an essential part of the checks and balances that are built into a company’s standard operating procedures.
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