Tinker Belles And Evil Queens: The Walt Disney Company From The Inside Out - Plot & Excerpts
but “What will make a profit for the company?” Now, money was money, and any way to squeeze it out was considered. All aspects of the corporation were evaluated for their profit potential: the admission price for the theme parks was raised; films considered “too sacred” to release on home video were now going on video store shelves; marketing of the theme parks and film releases was substantially increased and reconceived. Although many executives and stockholders were sometimes aghast at the decisions imple-mented by this new team of executives, no one could argue their success rate. While in the early ’80s, Walt Disney Productions held the lowest box-office market share of any major studio, by 1988, it held the top box-office share of any studio—a status it held by and large throughout the 1990s. In 1991, Disney became the first entertainment-based corporation to be placed within the Dow Jones average, signaling the economic community’s conviction of the company’s strength and longevity.
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