Traction: A Startup Guide To Getting Customers (2014) - Plot & Excerpts
This was an essential book for a startup. It reframes the search for product/market fit in terms of channels for reaching customers (instead of customer personas). If you are having trouble getting traction, this book is essential for opening your eyes to the many, varied ways of reaching customers.Some of the examples could have been stronger, but overall an essential book in the startup toolkit. An extremely practical book with lots of business cases and useful advice. The authors define traction as getting customers. The thesis of the book is that most startups fail because they don't get enough customers to make their business run successfully. The authors show 18 ways to attract customers called traction channels. The majority of the book goes into detail with each traction channel. What I found most useful in the book was how well it complements "The Lean Startup". Traction focuses on customers, the other one focuses on the product. The Traction authors compared this to two illustrations. Traction is a bullseye, where one can find the most optimal traction channel. This works well with Lean, which focuses on product development methodology. Most startups only focus on the product, Traction argues we should focus only half our time on it. The other half? On attracting and serving customers.
What do You think about Traction: A Startup Guide To Getting Customers (2014)?
Excellent resource. I'll never have another marketing strategy meeting without referencing it.
—bojana
a must read for anyone starting own company or product!
—krazysauce77
