Twitter Power: How To Dominate Your Market One Tweet At A Time (2009) - Plot & Excerpts
I think I use Twitter more to socialize, than for professional reasons. I gave this book a whirl out of curiosity, because I couldn't believe someone had written a book about Twitter/tweeting. Soon as I read it 'replygate' happened (admin disabled users from seeing in their homepage the all @replies of their followers...limiting them only to @replies sent to ppl the both users following). Replying was one of the author's core promotion tips. And that change rendered it moot. Honestly, needing a book to learn to how to tweet seems to fly in the face of logic. It would be more time-efficient to hire someone else who understands social media to tweet for you. Or to just not use Twitter. Twitter Power was a gift from the social networking gods for me. I work in corporate communications and our CEO announced one day that he'd starting tweeting. The entire room gasped. Twitter wasn't part of our immediate communications strategy - namely because none of us understood it well enough to include it, and we were waiting to see if it became a technology with staying power or another fad. My challenge was immense. I had to learn about using Twitter for business purposes, etiquette, best practices, and how to coach others for use. My learning curve was quite steep and I'm so glad I read Joel Comm's book on business applications for Twitter. It was a quick and simple read. After finishing the book I felt much more comfortable including Twitter, among other social media platforms, in my communciations strategies, and to coach my executives on the best practices of using Twitter.
What do You think about Twitter Power: How To Dominate Your Market One Tweet At A Time (2009)?
Well written book that helps you use Twitter for business from sign up to measurement.
—WalebKalker
Beginning Twitter Power. Excited at the possibilities that this will introduce.
—Trish
Easy to follow guide. It has helped me to build my Twitter following.
—abcdqwerty123
