Why Aren’t We Saving The Planet: A Psycholotist’s Perspective - Plot & Excerpts
To get an idea of the IAT procedure for yourself, try the following example. All you have to do is put the pictures and words that appear down the middle of Tables 6.1 and 6.2 into the categories that appear on the left hand side (‘Low Carbon Footprint or Good’) or the right hand side of the page (‘High Carbon Footprint or Bad’) as quickly as you can. In the normal IAT, items are assigned to categories on the left by pressing a key to the left of the keyboard (e.g. ‘Z’) or to categories on the right by pressing a key to the right of the keyboard (e.g. ‘M’). However, for the examples included here you can just tap either the left-hand side of the page or the right-hand side of the page. As in the experiment itself, you must try to do this as quickly as you can. For example, the first item in Table 6.1, ‘Awful’, fits into the category ‘High Carbon Footprint or Bad’ because ‘Awful’ is clearly ‘Bad’, so tap the right-hand side of the page. (The underlying psychological reasoning here is that if you unconsciously think that high-carbon-footprint products are bad then this assignment should be relatively easy.) The second item, a Waitrose plastic bag, is clearly ‘High Carbon Footprint’ so here you should again tap the right-hand side of the page (‘High Carbon Footprint or Bad’).
What do You think about Why Aren’t We Saving The Planet: A Psycholotist’s Perspective?
