Winning The Story Wars: Why Those Who Tell (and Live) The Best Stories Will Rule The Future (2012) - Plot & Excerpts
A fascinating exploration of old school vs new school marketing. Moves forward with a call to develop approaches that better serve the good of the world though positioning the brand as mentor and "customer" as hero in a classic mythic story structure. Brings it to a close with tutorial help in rethinking one's "brand" in these terms.Apart from the marketing aspects it is simply a helpful exploration of why some stories have traction and others repel -- wise guidance to any who write and want to help others. This book had much promise, and did partially deliver on the promise. There were some very good points about the art of story telling, and myth, and I think that Jonah started well. I like the concept of the book and, in many ways, he was very smart to focus on the art of story telling through marketing messages. These now dominate our world. Shorter messages have dominated our world, and we have forgotten the art of writing, reading, the telling of, and the listening of a finely crafted story. This applies not only to the marketing messages we receive, but also to the books that are written. A deeper book would have looked beyond marketing messages, and would have looked beyond American shores for inspiration. It would have also looked into the art of story telling in other countries. Still, the book serves a great purpose, and this is something, for which we that thank Jonah.
What do You think about Winning The Story Wars: Why Those Who Tell (and Live) The Best Stories Will Rule The Future (2012)?
If you need to do a business presentation....you might want to read this first.
—priya
A good lens to look at what ails our society and how we might begin to fix it.
—julianna1633
This is a very good book. It contains some great examples and ideas.
—thebarbarian
