Zarrella's Hierarchy Of Contagiousness: The Science, Design, And Engineering Of Contagious Ideas (2000) - Plot & Excerpts
BLOWN AWAY. As someone obsessed with "viralness" and how ideas spread, Dan's book was like stealing someone's private diary and learning all sorts of things you're never supposed to know! Of course, said "diary" was written by THE social media scientist par excellence. Utter brilliance. I read it two times in a row, back-to-back, here on Hurricane Irene Saturday. Thanks to Dan for doing all the statistical leg work and then sharing it with us. I really enjoy Dan's research on social media and his approach, but like so many of the Domino Project books so far, I just felt this was a long blog post. Granted, I got a free copy, so I can't complain - it's just that I couldn't help feel something was missing at the end. In this particular case, the something missing was actionable advice. There were a few tidbits at the end, but overall I've seen most or all of this data in Dan's presentations, and didn't really get anything more out of it. I really would've liked to have heard Dan's take on next steps and how to put this data to work.
What do You think about Zarrella's Hierarchy Of Contagiousness: The Science, Design, And Engineering Of Contagious Ideas (2000)?
Great book but a lot of what he said I've already heard in his online lectures on Hubspot.
—Rachelle
Light read. Slightly disappointing. Would have been a better blog post.
—Christy
