It’s easier to say what it isn’t than what it is. I take Rivetti’s comment to mean that Barbera is not the kind of mellow international beverage you order by the glass at the bar of a revolving cocktail lounge while listening to a pianist cover Billy Joel. Certainly Rivetti’s Barberas, with their rustic exuberance and feisty acidity, are more likely to evoke a noisy trattoria redolent of roasted goat. The poor relation of noble Nebbiolo, Barbera had long been the workhorse of Piedmont, accounting for half of the region’s red-wine production. Barbera ripens earlier than the fussy Nebbiolo, the grape used in Barolo and Barbaresco, and was traditionally planted on cooler slopes and lesser sites. (The dirty little secret of Piedmont is that Barbera was—and, many say, still is—added to Barolo and Barbaresco to boost the color and add body.) Barbera typically produced a rustic plonk that was acidic enough to stand up to tomato sauce. Insofar as it was known outside the region, it was known as a pizza wine.
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